Insights, stats, and metrics.
4
Company
3
Brand
50+
Contries
2014
Founded
Beauty deserves to be noticed.
Dermatologically tested, accessible makeup for face, lips and eyes — designed for women who take note of the everyday.
01
Iconic Sheer Lipstick
12 shades · Lips
02
New Era FoundationHigh
coverage · Face
03
Luminous Silk Powder
Radiance · Face
04
Smokey Eye Pencil
Eyes
Callista
Like yourself. Loudly.
Colorful, playful, vegan and cruelty-free makeup made in Türkiye for Gen Z self-expression — welcome to Planet Callista.
01
Total
Perfecting Foundation 30ml
02
No Doubt Blurring
Primer 25ml
03
Cover-Up
Concealer
04
BB Cream
Glowing Beauty 25ml
Note. Callista. LYKD.
Different shades of the same standard.
Altona owns and operates each brand's manufacturing, quality control and distribution — bringing global beauty standards to over 50 countries.